The Smurfs Facial Brush

Another baffling Smurfs™ product from Dollar Tree. Full disclosure: I didn’t buy this, nor have I used it.

The Smurfs branded “facial brush”

Generic Smurf™ is jumping for joy about this weird brush!

This product has the same problem as The Smurfs™ exfoliating body scrub. Who is supposed to use it? Most people who like The Smurfs™ are between 3 and 8 years old. They don’t typically need their faces scrubbed with a brush. The population of people who need and use a facial brush are almost certainly older than 15 years of age. It seems like there’s no product-market fit at all.

Neither my wife nor I could figure out why you’d use this brush on your face. The bristles are too coarse.

The uselessly vague instructions on the reverse side of the packaging aren’t any help. Vague instructions are all too common.

The Smurfs branded “facial brush” instructions

TO USE:
Apply cleanser to wet face. Use the soft brush
side to massage and cleanse skin, and the
silicone scrubber side for a deeper clean.

  1. What type of cleanser? Are there different types? Does one type work better with this brush?
  2. “Use the soft brush side to massage and cleanse skin” - humbug! Circular instructions! “To use: use”.
  3. Under what circumstances is a deeper clean necessary? Every time? Every once in a while? Only with certain cleansers?

The use of “cleanser” and “cleanse” about apparently different items is confusing. If you use this brush to cleanse, it is certainly a cleanser. Is the brush itself what you apply to your wet face?

To Peyo’s great credit, www.smurf.com actually leads to a bunch of Smurf™ content.

Both Smurf™ representations on the packaging have enormous feet. Each foot looks a little larger than Generic Smurf™’s entire torso.